The latest episode of the Duct Tape Marketing Podcast features an insightful interview with Paul Cheek, a renowned tech-preneur, educator, and software engineer. As a senior lecturer at MIT and co-founder of Oceanworks, Cheek shares his expertise on entrepreneurship and his new book, “Disciplined Entrepreneurship Startup Tactics.”
During the podcast, Cheek delves into the 15 tactics outlined in his book, emphasizing the importance of structured goal setting, a disciplined approach to business, market testing for product validation, and effective marketing and sales tactics. By implementing these strategies, aspiring entrepreneurs can navigate the challenges of starting a business with confidence and drive their ventures towards success.
In addition to discussing the key takeaways from his book, Cheek also answers a series of questions about disciplined entrepreneurship, vision setting, and the application of OKRs (Objectives and Key Results) in organizations like Oceanworks. He also shares insights on the illustrations in his book and the hidden easter eggs for readers to discover.
Listeners are encouraged to connect with Cheek and grab a copy of “Disciplined Entrepreneurship Startup Tactics” to learn more about his proven tactics for entrepreneurial success. The episode is brought to you by ActiveCampaign, offering a special offer for new customers to try their platform for free for 14 days. Don’t miss out on this valuable resource for growing your business!