2024 Backpack Statistics: Analysis of Consumer Behavior, Product Trends, and Market Growth

The backpack industry is booming, with more people than ever before purchasing backpacks for various uses. As a result, the competition among brands is heating up, with both established names and smaller startups vying for market share.

According to recent research, JanSport is leading the pack in terms of Google search volume, with a staggering 191,000 monthly searches for their backpacks. Following closely behind are brands like Nike, The North Face, and Lululemon, all of which have significant search volumes as well.

Interestingly, the top 10 brands by search volume include apparel companies like Nike and Adidas, indicating that backpacks are becoming popular accessory products for these brands. Additionally, there is a wide range of travel, urban, and outdoor brands making their mark in the industry.

When it comes to factory locations, the majority of backpack manufacturing is concentrated in the Asia-Pacific region, with countries like China, Vietnam, and the Philippines leading the way. However, there is still a significant percentage of brands that have manufacturing facilities in North America, particularly in the United States.

Overall, the backpack industry is thriving, with a diverse range of brands catering to different consumer needs and preferences. Whether you’re looking for an everyday backpack, a travel backpack, or an outdoor backpack, there are plenty of options to choose from in this competitive market.