3 Celebrity Cleaning Brands That Make Chores Fun

Celebrities are known for their glamorous lifestyles, but now they are bringing their star power to the world of cleaning products. With the spring cleaning season in full swing, a new trend has emerged where celebrities are launching their own lines of homecare products that promise to make tidying up a more enjoyable and sensorial experience.

Gone are the days of harsh chemicals and medicinal-smelling cleaners. Celebrities like Courteney Cox, Kris Jenner, and Drew Barrymore are leading the charge in creating non-toxic, beautifully scented, and environmentally friendly cleaning products that are as effective as they are luxurious.

One of the standout brands in this celebrity cleaning revolution is Homecourt, founded by Courteney Cox. Launched in 2022, Homecourt offers a range of cleaning essentials, including handwash, dish soap, surface cleaner, and room deodorant, all with a fragrance-first approach. The line features four core fragrances, including Cox’s signature scent, Cece, as well as Cipres Mint, Steeped Rose, and Neroli Leaf. Homecourt uses sustainable, plant-derived, and upcycled ingredients across its collection and has made a commitment to using recycled and upcycled materials for its packaging.

Another celebrity-backed brand making waves in the cleaning industry is Safely, a joint venture between Kris Jenner and Emma Grede. Safely focuses on gentle yet effective cleaning solutions that are safe for hands and tough on messes. With six signature scents, including Rise, Calm, Bright, Bloom, Fresh, and Sunrise, Safely offers a range of products for laundry, dishes, surfaces, and home fragrance. The brand is also committed to sustainability, with goals to use 100% post-consumer recycled plastic by 2025 and source all plastics from ocean plastics by the end of the decade.

Drew Barrymore, known for her home line Beautiful, has also joined the celebrity cleaning trend by teaming up with Grove Collective as the Global Brand Sustainability Advocate. Grove Collective offers environmentally friendly cleaning products, including cleaning concentrates that you mix with water at home and dryer balls to reduce plastic waste. Barrymore’s partnership with Grove Collective aims to rethink how we shop for cleaning supplies and reduce the environmental impact of traditional cleaning products.

Overall, the rise of celebrity-backed cleaning brands signals a shift towards more sustainable, non-toxic, and luxurious cleaning products. By choosing these products, consumers can not only enjoy a more pleasant cleaning experience but also contribute to a healthier planet. So, if you’re looking to elevate your spring cleaning routine and add a touch of celebrity glamour to your home, these celebrity cleaning brands are definitely worth checking out.