40 Key Website Metrics

In today’s digital age, understanding website statistics is crucial for businesses and individuals looking to thrive in the competitive online landscape. With approximately 1.13 billion websites in existence, it’s essential to delve into the data to gain insights into user behavior, design effectiveness, and more.

One key statistic to note is that only a fraction of these websites are actively maintained and visited, with 82% being inactive. However, a new website emerges every three seconds, highlighting the continuous growth of online presence, especially during the Covid-19 pandemic.

When it comes to website traffic, the median website receives 20,000 unique visitors per month, with users typically viewing seven pages during their visit. Mobile devices play a significant role, contributing 58.3% of all web traffic. As smartphones become more capable, people increasingly use them for research and shopping.

Google.com remains the most visited website globally, with an average of 88.4 billion monthly visits. Additionally, 39.5% of all websites run on the WordPress platform, showcasing its popularity and ease of use.

For businesses, having a solid online presence is crucial for success, with websites leading to sales improvements ranging from 15% to 50%. By analyzing website statistics, businesses can shape their strategies, optimize their online presence, and stay ahead in the ever-evolving digital world.