5 Hotel Brands Reveal What Indian Tourists Want

India’s Influence on Tourism in Nepal, Bhutan, and Sri Lanka

India continues to play a significant role in driving tourism to its neighboring countries of Nepal, Bhutan, and Sri Lanka. With changing preferences of Indian travelers, boutique properties in these countries are stepping up their game to attract this lucrative market segment.

In Nepal, India was the largest source market in February, accounting for over 25% of foreign tourist arrivals. Bhutan also saw a surge in Indian tourists, with a 60% share of total international visitors in the first three months of 2024. Sri Lanka experienced a remarkable increase of over 100% in Indian tourist arrivals in January.

To cater to the evolving tastes of Indian travelers, boutique hotel brands from these countries are offering unique and immersive experiences. From bespoke luxury experiences to cultural immersion and nature-focused travel, these properties are tapping into the desires of Indian tourists for personalized attention and excellent service standards.

Thailand has also extended its visa-free arrival arrangement for Indian travelers, further boosting tourism from India. With over 12 million visitor arrivals in the first four months of 2024, Thailand expects to welcome 1.7 million Indian tourists this year.

In a bid to capitalize on India’s growing importance as a source market, IHG Hotels and Resorts has opened India’s first voco hotel in Jim Corbett. With ambitious expansion plans and a focus on domestic destinations, India is poised to become a dynamic force in the global tourism industry.

As Indian travelers seek unique and experiential journeys, countries like Nepal, Bhutan, and Sri Lanka are leveraging their proximity to India to achieve their ambitious tourism targets. With a blend of luxury, culture, and nature, these destinations are set to captivate the hearts of Indian tourists looking for unforgettable experiences.