6 Key Concepts Every Brand Needs to Grasp About Public Relations

Public relations is a crucial aspect of business, but many brands have misconceptions about what it entails. With an estimated $16 billion spent on PR agencies annually, it’s important for brands to understand the value they are getting for their investment.

One common myth is that a brand’s release is always newsworthy. In reality, media coverage is highly competitive, and agencies cannot guarantee placement unless the brand already has significant funding, revenue, or buzzworthy partnerships. Media coverage should supplement a brand’s initiatives rather than drive them.

Another misconception is that PR is solely about getting on the news. While media coverage is important, PR also involves events, influencers, social media, content marketing, and more. Integration of PR into all outbound communications is key for effective messaging.

It’s also important for brands to understand that great PR takes time. Building a legacy through PR is a marathon, not a sprint, and it can take months or even years to achieve certain connections and placements.

Additionally, both paid and earned media are necessary for a comprehensive PR strategy. While organic PR is valuable, paid opportunities, such as industry awards, can provide additional visibility for a brand.

In conclusion, public relations is a vital component of business that requires careful planning and specialized skills. By understanding these key aspects of PR, brands can effectively leverage it to build a lasting legacy for their business.