7 Clever Business Tactics to Spark Your Strategy

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The business world is full of strategic moves and maneuvers that have left a lasting impact on industries and consumers alike. From pivoting to new ventures to creating innovative products, the shrewdness and smartness displayed by companies have often set them apart from the competition. Here are some of the most notable maneuvers that have impressed members of the YEC community:

1. Slack’s Pivot From Gaming:
The origin of Slack, formerly known as Tiny Speck, is a prime example of a smart maneuver in business. The company initially aimed to develop a video game called Glitch but quickly realized it wasn’t going to be profitable. In a stroke of genius, the team repurposed their internal communication tool into what is now known as Slack. This pivot not only saved the company but also led to its immense success in the team communication space.

2. Apple’s App Store:
Apple’s decision to launch the App Store alongside the iPhone revolutionized the tech industry. By providing a platform for developers to create and sell apps, Apple transformed the iPhone into a versatile device with endless possibilities. This move not only expanded the iPhone’s functionalities but also solidified Apple’s position as a leader in the smartphone market.

3. Netflix’s Shift To Interactive Content:
Netflix’s foray into interactive content was a game-changer in the streaming industry. By allowing viewers to make choices and shape the storylines of certain shows, Netflix created a unique and engaging experience that set it apart from competitors. This strategic move helped Netflix attract and retain subscribers in a highly competitive market.

4. Disney’s Streaming Service:
Disney’s launch of its streaming service capitalized on the growing trend of online content consumption. By leveraging its vast library of popular content, Disney quickly attracted a large subscriber base and increased its revenue significantly. This move not only gave Disney more control over content distribution but also helped it compete in the crowded streaming market.

5. Tesla’s Cyberwhistle:
Elon Musk’s decision to release the Tesla Cyberwhistle may seem unconventional, but it was a smart business move for several reasons. By offering unique and collectible items, Tesla built loyalty among its fans and generated media buzz. These product launches not only kept Tesla top of mind but also added an element of fun to the brand image, attracting more customers in the process.

6. Apple Retail Stores:
Apple’s decision to open its own retail stores was a bold move that paid off handsomely. By creating a unique and immersive brand experience for customers, Apple set itself apart from competitors and drove both product sales and brand loyalty. The Apple Stores became a crucial part of Apple’s marketing strategy, generating significant income and solidifying the brand’s reputation in the retail space.

7. Simple Yet Effective Maneuvers:
Sometimes, the smartest business maneuvers are the simplest ones. One example shared by a YEC member involved a solopreneur who reached out to a larger company with complementary tools and was ultimately bought out. This move allowed the solopreneur to grow his product and business exponentially while reducing his workload. It goes to show that identifying and addressing a problem directly can lead to significant growth and success in business.

In conclusion, the shrewd and smart maneuvers highlighted by the YEC community members demonstrate the power of strategic thinking and innovation in the business world. Whether it’s pivoting to new ventures, creating innovative products, or forging strategic partnerships, these maneuvers have set companies on a path to success and growth.