The modern fitness industry has come under scrutiny for its ethical concerns, misleading portrayal on social media, and the impending threat of misinformation. Joy Peters, a health care ethics intern at Santa Clara University, sheds light on the issues plaguing the industry and their impact on individual health and well-being.
One of the major ethical concerns within the fitness industry is the commodification of fitness as a product. With a $30 billion market, the industry prioritizes profit over health promotion, leading to the glorification of false ideals and the capitalization on overexercising and the sale of supplements without FDA approval.
Social media plays a significant role in perpetuating unrealistic norms and promoting misleading portrayals of fitness. The pressure to achieve a picture-perfect image often leaves individuals feeling defeated and inadequate when they cannot replicate what they see online.
Moreover, the fitness industry is rife with misinformation, with many influencers lacking credible credentials and spreading potentially harmful content. This lack of regulation poses a significant risk to consumers who may unknowingly follow misguided health advice.
The effects of these ethical concerns are far-reaching, with less than a quarter of U.S. adults meeting recommended guidelines for physical activity. The industry’s focus on physical appearance over health has led to increased body dissatisfaction and the internalization of weight stigma, ultimately hindering individuals’ ability to prioritize their well-being.
Moving forward, Peters emphasizes the need for a shift in the industry towards ethical practices that prioritize health equity, challenge harmful social norms, and advocate for evidence-based information. By prioritizing holistic health over superficial objectives, the industry can work towards promoting the well-being of individuals above all else.