Investors focus on NBA updates amidst changing linear TV landscape

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Warner Bros. Discovery (WBD) is gearing up to report its first-quarter earnings on Thursday, with investors eagerly awaiting updates on the company’s financial health and future prospects. The media giant has been facing challenges in the form of a declining linear TV business and a tough ad market, which have put pressure on its bottom line.

CEO David Zaslav recently hinted at ongoing negotiations with the NBA regarding media rights, a crucial aspect of the company’s revenue stream. The outcome of these talks could have a significant impact on WBD’s financial performance in the coming quarters.

Despite the challenges, WBD has some positive developments on the horizon, including a sports streaming partnership with Disney and Fox, as well as the expansion of its Max streaming service into international markets. The company’s direct-to-consumer streaming unit also turned a profit in 2023, a promising sign for its future growth.

However, analysts are cautious about WBD’s near-term prospects, with expectations for a challenging first quarter. Cost-cutting measures and potential layoffs could be on the horizon as the company looks to streamline its operations and boost profitability.

As WBD navigates these challenges, all eyes will be on its earnings report to gauge the company’s performance and outlook for the rest of the year. Stay tuned for more updates on this developing story.

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