Apple’s latest iPad Pro launch has sparked a creative war in the tech world, with Samsung taking a jab at the Cupertino-based company in its new Galaxy Tab S9 ad. The controversy began when Apple released a controversial ad featuring a hydraulic press crushing various objects associated with human creativity, leading to backlash and criticism.
In response, Samsung released its own ad for the Galaxy Tab S9, showcasing a musician navigating through the aftermath of Apple’s hydraulic press. The musician discovers a partially damaged guitar but then stumbles upon a Galaxy Tab S9 Ultra adorned with musical notes on an easel. The musician begins playing along, with Samsung boldly asserting, “Creativity cannot be crushed.”
The ad has been posted on X (formerly known as Twitter) with the caption “never crush creativity,” highlighting Samsung’s stance on empowering creativity through its products. This move comes after Apple issued an apology for its controversial ad, with Apple’s VP of marketing communications acknowledging that they “missed the mark” with the video.
The clash between Apple and Samsung over creativity and innovation has captivated the tech world, with consumers eagerly watching to see how the rivalry unfolds. As both companies continue to push the boundaries of technology, it remains to be seen how this creative war will impact their respective brands and products in the long run.