Noise, India’s leading smartwatch and lifestyle brand, has made a significant acquisition by purchasing the AI-powered women’s wellness platform, SocialBoat. This move is part of Noise’s strategic plan to enhance its smart rings and expand its tech offerings. The acquisition will provide Noise with specialized expertise in AI and women’s well-being, allowing the brand to revolutionize the consumer experience with its flagship smart wearable, Luna Ring.
SocialBoat, a start-up known for its AI capabilities in women’s health, was India’s top-rated app in the women’s health category. The platform uses AI algorithms to analyze data from various sources, including wearables, to offer personalized recommendations for nutrition, wellness, menstrual health, and overall well-being.
With the integration of AI from SocialBoat into Luna Ring, Noise becomes the first brand globally to incorporate AI into a smart ring. This demonstrates Noise’s commitment to innovation in the smart ring space and solidifies Luna Ring as the ultimate wellness companion for users.
As part of the acquisition, Swapnil Vats, Co-founder and CEO of SocialBoat, has joined Noise’s development team to further enhance Luna Ring’s advanced wellness metrics. Amit Khatri, Co-Founder of Noise, expressed his confidence in the acquisition, stating that it will drive innovation in Luna Ring and improve the overall smart wearable experience for users.
By integrating SocialBoat’s expertise into its ecosystem, Noise continues to set new standards for innovation in the smart wearable industry. The brand’s focus on consumer-centric advancements and commitment to meeting the evolving needs of customers highlight its position as a leader in the industry. Noise’s mission to democratize the connected lifestyle of Indians underscores its dedication to providing cutting-edge technology and products to its customers.