Colton Paulhus, a marketing company owner, saw an opportunity in the tiny home market and decided to pivot his business to meet the demand for Accessory Dwelling Units (ADUs). Along with his family, Colton started Anchored Tiny Homes, specializing in building ADUs, and eventually began franchising the business.
The decision to focus on ADUs came after a change in California law made it more favorable for their construction. This shift allowed Anchored Tiny Homes to tap into a larger market and expand their business rapidly. Despite the similarities between tiny homes and ADUs, the classification differences can have a significant impact on regulations and building codes.
As the company began franchising in 2020, they saw tremendous success, with sales reaching $49 million in just their second year. What sets Anchored Tiny Homes apart from other construction-based franchises is that franchisees do not need prior construction experience. The company provides support in marketing, appointment setting, and navigating the various legal requirements in different jurisdictions.
With the tiny home market projected to reach over $2.5 billion by 2030, Colton and his team are optimistic about the future of ADUs and tiny homes in the housing market. They believe there is a significant need for alternative housing solutions, especially with millions of homes needing to be built across the country.
Overall, Anchored Tiny Homes offers a unique opportunity for franchisees to enter the growing ADU market with the support and expertise of a successful company. The potential for growth and the increasing demand for alternative housing options make this franchise an attractive option for entrepreneurs looking to make a difference in the housing industry.