AI technology is currently at its lowest point.

The Malaysian Marketing Conference & Festival 2024 kicked off with a bang as Lucio Ribeiro took the stage to deliver a keynote that left the audience spellbound. Lucio, a renowned figure in the world of digital marketing and artificial intelligence, captivated the crowd with his insights and expertise.

With an impressive list of credentials, including a Director position at Seven Network, an MBA, a Certificate in Psychology, and credentials in Game Theory and Artificial Intelligence from top institutions like Stanford and MIT, Lucio was a force to be reckoned with.

As he delved into the role of innovation in driving business growth, Lucio highlighted the distinction between sustaining and disruptive innovation. He emphasized the importance of AI in revolutionizing industries and enabling both types of innovation.

Painting a picture of a future where trust and technology coexist, Lucio’s passion for AI was palpable. He described AI as not just a tool but a powerful catalyst for transformation, enabling businesses to be ready for anything.

His optimistic outlook on AI’s potential to respond to diverse challenges with agility and precision left the audience inspired. As he concluded with the thought-provoking remark that “Current AI technology is the worst it will ever be,” the implication of a brighter future resonated with everyone present.

Lucio’s keynote was not just a speech but a journey through the landscape of innovation, technology, and AI. The audience was left with a vision of the future he vividly described, setting the bar high for the rest of the conference. With engaging talks, peer discussions, and mind-enriching experiences, the event promised to be a game-changer in the world of marketing and technology.