A Lab-Grown Diamond Startup That Has Caught the Eye of a16z

Pascal, a direct-to-consumer diamond jewelry startup, is making waves in the industry by offering affordable yet high-quality lab-grown diamonds to the masses. With a recent $10 million in VC funding, including a significant investment from Andreessen Horowitz, Pascal is set to disrupt the traditional diamond market.

Founder and CEO Adam Hua believes that diamonds are a status symbol unique to hip-hop culture, but acknowledges that most people cannot afford the exorbitant prices associated with natural diamonds. By utilizing lab-grown diamonds that are chemically and physically similar to natural ones but cost significantly less, Pascal is able to offer diamond-studded jewelry starting at just $70.

Hua’s background in running successful fashion businesses, including a peer-to-peer streetwear marketplace in China, has given him the insight to tap into the growing purchasing power of Gen Z consumers. Recognizing a gap in the market for affordable yet high-quality diamond products in the $500-$1,000 price range, Hua saw an opportunity to cater to hip-hop fans and diamond lovers alike.

With a focus on culture and accessibility, Pascal’s diamonds adorn everything from watches to lipsticks and come in a variety of colors not typically found in natural diamonds. The company’s success has been fueled by its ability to tap into the global supply chain for lab-grown diamonds, sourcing from production hubs in China, Vietnam, and Thailand.

As Pascal continues to expand its reach, Hua remains committed to providing customers with quality diamond products that not only make a statement but also offer value for their money. With a growing customer base in the U.S. and Europe, Pascal is poised to revolutionize the diamond jewelry market and make luxury more accessible to all.