According to This Female Founder, the Key to Sustaining Success

CBD, or cannabidiol, has been gaining popularity for its potential health benefits, with sales reaching nearly $5 billion in the U.S. alone. To shed light on the industry and how CBD can help women achieve balance in their lives, Coco Meers, the CEO and co-founder of Equilibria, a women-focused CBD company, sat down for an interview as part of The CEO Series.

Meers emphasized the importance of focusing on women’s wellness, stating that CBD can bring balance to the body, which is crucial for women who are constantly juggling multiple responsibilities. Equilibria aims to demystify CBD and provide women with the tools to live better lives.

The company’s approach involves pairing premium CBD products with wellness goals such as sleep, stress, balance, and mood, along with certified wellness coaches to ensure proper usage. Meers highlighted the importance of establishing a supportive company culture that encourages employees to prioritize their well-being.

As a mother, Meers believes that her role as a parent has made her a better leader, emphasizing the importance of being present and setting boundaries between work and personal life. She also stressed the importance of education in the wellness industry, empowering individuals to make informed decisions about their health.

For other CEOs and founders, Meers advised prioritizing bottom-line profitability over top-line growth, emphasizing the importance of sustainable unit economics. She also shared advice for her younger self, encouraging resilience in the face of challenges and the importance of maintaining a strong company culture and vision.

Overall, Equilibria’s mission is to provide data-driven, science-backed CBD products and education to empower individuals on their wellness journey, setting a standard for the industry.