In the latest episode of the Duct Tape Marketing Podcast, host John Jantsch interviews Mandi Ellefson, the founder of “Hands-Off CEO.” Mandi shares her journey from overwhelming debt to becoming a multimillionaire by transforming consulting agencies into self-sustaining enterprises. She emphasizes the importance of building systems that allow businesses to thrive without the constant presence of the CEO.
Mandi introduces the concept of the Scale to Freedom framework, highlighting its unique approach compared to other processes. She also discusses the mindset shift required to undertake this process successfully and the balance between working with passion and the need to scale.
One of the key points Mandi addresses is the challenge of scaling service businesses and the strategies she employs to help differentiate between growth and scale. She advocates for productizing services based on outcomes and emphasizes the mindset shift required to embrace delegation and empower teams.
Listeners can connect with Mandi Ellefson and find a copy of her book, “The Hands-Off CEO: Triple Your Fees and Profitably Scale an Exceptional Consulting Agency that Grows Without You,” to learn more about her strategies for scaling consulting agencies.
If you’re interested in strategic marketing insights and want to level up your marketing game, subscribe to the Duct Tape Marketing Podcast and join over 25k strategic marketers who benefit from the weekly newsletter.