Ad Targeting: What Lies Ahead

In the latest episode of the Duct Tape Marketing Podcast, host John Jantsch sits down with Larry Kim, the founder and CEO of Customers.AI. Larry, who is also the founder of WordStream, a provider of Google and Facebook ad management software, shares his insights on the future of ad targeting and the role of remarketing in the post third-party data era.

During the interview, Larry emphasizes the evolving landscape of remarketing and the importance of leveraging first-party data in the face of changing privacy regulations. He discusses the significance of tools like Customers.AI in helping businesses navigate privacy concerns while running effective remarketing campaigns. Larry’s insights highlight the need for businesses to stay proactive and adopt innovative technologies like AI to connect with audiences in today’s dynamic marketing environment.

Key takeaways from the episode include discussions on the effectiveness of retargeting during Larry’s WordStream days, the impact of changes in pixels and privacy on remarketing, and the future trends and technologies that will further impact the marketing space.

Listeners can also hear Larry’s thoughts on the integration of Customers.AI with CRM systems and how businesses can explore and get started with tools like his. The episode offers valuable insights for marketers looking to stay ahead in the ever-changing world of digital advertising.