Adam Guild, Owner, Co-founder, and CEO, is providing specialized software for small, family-owned restaurants.

Adam Guild, Owner CEO, and cofounder of Owner, a restaurant tech company, has found a unique way to connect with his customers. At The Toss restaurant in San Carlos, Guild’s cofounder and CTO has made the eatery his new office, working next to the register to interact with patrons and gather feedback on their platform.

The Toss, a mom-and-pop restaurant, recently started using Owner’s software to manage their digital presence. Tracy Everett, the owner, praised the platform, noting that it has been a positive experience with some minor growing pains.

Guild believes that the real opportunity in the restaurant tech industry lies in serving small businesses like The Toss. While larger chains have access to advanced technology, smaller establishments often struggle to find suitable solutions. Owner is dedicated to helping these mom-and-pop restaurants thrive in a competitive market.

With over 749,000 restaurants in the United States, the majority being small businesses, there is a significant market for restaurant tech companies. Despite challenges like rising food and labor costs, Guild remains optimistic about the future of the industry.

Investors like Day One Ventures, Redpoint, and Altman Capital have shown confidence in Owner’s potential. While the restaurant tech sector has seen a decrease in funding in recent years, the demand for innovative solutions remains high.

As Guild enjoys a meal at The Toss, he reflects on the importance of local restaurants in preserving the unique character of neighborhoods. With Owner’s software, establishments like The Toss have a better chance of thriving in a competitive market, ensuring that the vibrant tapestry of local dining experiences continues to flourish.