ADVANCE Introduces National Sports Business Clearinghouse for Athletes

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ADVANCE Launches Athlete National Sports Business Clearinghouse to Protect NIL Athletes

PHILADELPHIA, April 25, 2024– ADVANCE NIL (ADVANCE) has unveiled the Athlete National Sports Business Clearinghouse (ANSBC), a revolutionary platform aimed at safeguarding athletes in the Name, Image, and Likeness (NIL) ecosystem.

The ANSBC offers a four-step certification process for NIL Professional Service Providers, Third Parties, and Sponsors, ensuring transparency and protection for athletes. This directory serves as a centralized vetted resource hub for collectives, marketplaces, agents, service providers, and athletic departments.

Courtney Altemus, Founder and Managing Partner of ADVANCE, emphasized the importance of diligence in the evolving landscape of college sports business. With the removal of protective barriers for athletes, financial risks have increased, making it crucial for athletes to identify trustworthy partners. The ANSBC’s proprietary risk assessment and certification process aim to provide a solid foundation for athletes and service providers alike.

In addition to the launch of ANSBC, ADVANCE is inviting businesses to join the NIL COALITION, a collaborative effort to prioritize athlete protection and transparency in NIL deals.

To register your business with the Athlete National Sports Business Clearinghouse or to learn more about this initiative, visit https://athletensbc.com/.

ADVANCE has been a pioneer in athlete education and due diligence since 2019, impacting over 40,000 athletes in college and high school athletics. Their online education platform, NIL Academy, offers courses on essential topics like Taxes, Collectives, and Contracts.

For media inquiries, contact Amie Sheridan, Media Liaison, at amie@wins.media or 610-304-0766.

This groundbreaking initiative by ADVANCE is set to redefine the way athletes navigate the complex world of NIL partnerships, ensuring their safety and success in the ever-changing landscape of college sports.