AI, automation, and private networks are at the forefront of the UK enterprise technology agenda.

A recent study conducted by CCGroup has shed light on the changing landscape of enterprise technology buying behaviors. The study, titled Understanding enterprise technology buying: Lessons for vendor marketing, surveyed 200 technology decision-makers from UK enterprises and revealed some key insights.

One of the most striking findings of the study was the increasing emphasis on the need to purchase new technology, particularly in the areas of artificial intelligence (AI), automation, and private networks. The report highlighted that enterprises are investing in new technologies with healthy budgets, driven by the goals of increasing sales, reducing operating costs, and expanding into new business areas or geographies.

The study also identified the top deciding factors for purchasing new technology, with the need to increase revenues, keep up with technology advances, and increase efficiencies ranking high on the list. AI, automation, and private networks were among the most frequently discussed technologies in enterprises.

Furthermore, the report revealed that enterprises are taking into account a range of additional factors during the technology buying process, such as suppliers’ sustainability and diversity policies. Additionally, the study found that a significant portion of technology purchases involve channel partners in some capacity.

Chloe Pope, head of next-gen connectivity at CCGroup, emphasized the importance of technology vendors having fully integrated marketing programs in place to capitalize on RFP opportunities. She highlighted the significance of showcasing market leadership, technology innovation, and also outlining business goals and workplace cultures to attract potential vendor partners.

Overall, the study underscores the evolving nature of enterprise technology buying behaviors and the importance of vendors adapting their marketing strategies to meet the changing needs and priorities of buyers in the market.