Airbnb Unveils “Icons” Series: Stay in the Ferrari Museum, Step into X-Men ’97, and More
Airbnb has once again revolutionized the travel industry with the introduction of its new “Icons” series, offering unique and unforgettable experiences hosted by some of the world’s greatest icons across various fields such as music, film, television, art, sports, and more.
Building on the success of its previous one-of-a-kind stays like the iconic Home Alone house in Chicago and Shrek’s Swamp in Scotland, Airbnb has taken inspiration from years of hosting extraordinary experiences to create the new Icons category. These new experiences will be rolled out throughout the year, promising guests a once-in-a-lifetime opportunity to immerse themselves in the worlds of their favorite icons.
On May 1, Airbnb unveiled 11 new Icons, each offering a truly exceptional experience. Among the highlights is the Up house, suspended in mid-air with 8,000 balloons in the stunning red rocks of Abiquiu, New Mexico. Fans of Disney and Pixar can also look forward to an overnight stay at the Headquarters of Inside Out, in anticipation of the release of Inside Out 2 on June 14.
Other standout experiences include spending the night at the Ferrari Museum in Maranello, Italy, stepping into Marvel Animation’s X-Mansion in Westchester, New York, and waking up in the iconic clock room of the Musée d’Orsay in Paris.
Music enthusiasts will be thrilled by the opportunity to enjoy a living room session with Doja Cat, stay in Prince’s Purple Rain House, or gain an all-access pass to reggaeton superstar Feid’s upcoming world tour.
For entertainment lovers, Airbnb offers an evening with Kevin Hart at the exclusive Coramino Live Lounge, an overnight gaming experience with TikTok sensation Khaby Lame, and a stay in the family home of Bollywood star Janhvi Kapoor.
Most Icons are free, with all experiences priced under US$100 per guest. A countdown timer displays the availability of each Icon, and guests can request to book through the Airbnb app. In total, 4,000 digital golden tickets will be distributed in 2024.
Brian Chesky, Airbnb’s co-founder and CEO, expressed his excitement about the Icons series, stating, “Icons take you inside worlds that only existed in your imagination—until now. As life becomes increasingly digital, we’re focused on bringing more magic into the real world. With Icons, we’ve created the most extraordinary experiences on Earth.”
In addition to the Icons series, Airbnb has introduced several new features, including an expanded earnings dashboard with interactive performance charts, new group travel features like shared wishlists, a redesigned Messages tab, and more. The new Summer 2024 features and Icons bookings are now live on the Airbnb platform.
Don’t miss your chance to embark on these incredible adventures and make memories that will last a lifetime. Book your stay with Airbnb’s Icons series today and prepare to be amazed by the magic that awaits you.