Twitch Launches New TikTok-Like Discovery Feed for All Users
Twitch, the popular live streaming platform, has officially rolled out its new TikTok-like discovery feed to all users this week. The new feed, which is accessible as a tab within the Twitch iOS and Android apps, allows viewers to scroll through bite-sized bits of content to discover new streamers. This official launch follows Twitch’s earlier tests of the feed that began in August 2023.
With this launch, Twitch joins a growing list of popular apps that have introduced their own short-form video feeds in response to TikTok’s immense popularity. The new feed features two tabs: a live feed and a clips feed. The “live” feed showcases livestreams from both followed streamers and recommended streamers, while the “clips” feed highlights top moments from streamers across Twitch.
The arrival of the new feed comes as Twitch streamers have been advocating for new features to help them reach wider audiences. Unlike TikTok, Twitch is not a fully algorithmic platform, making it challenging for streamers to attract new viewers. With the introduction of the discovery feed, small and medium streamers now have the opportunity to reach new audiences.
Twitch has stated that all livestreams and clips are automatically eligible to appear in the feed as long as they meet the platform’s content guidelines. While streamers cannot directly upload content to the discovery feed, Twitch encourages them to create and feature clips of their content for a chance to be included in the feed.
Overall, the new discovery feed on Twitch is set to revolutionize how users discover and engage with content on the platform, providing both viewers and streamers with new opportunities for growth and discovery.