Amazon.ae introduces new campaign video “It’s on Amazon Prime” in the UAE

Amazon.ae has launched its latest campaign, “It’s on Amazon Prime,” specifically tailored for the UAE market. Developed by Saatchi & Saatchi Middle East, the campaign showcases the various benefits of an Amazon Prime membership, including Free and Fast delivery on millions of items, Free International Shipping, Amazon Fresh, and Prime Video.

The campaign features three heartwarming videos that highlight how Amazon Prime seamlessly integrates into customers’ lives to fulfill their needs. The first film follows a young woman moving out of her parents’ home and discovering her passion for cooking with Amazon Fresh ingredients. The second film showcases a couple finding small ways to connect and spend quality time together despite their busy schedules. The third film illustrates a new family of three using fast and free shipping to care for their newborn and strengthen family bonds.

Moemen Elhamalawy, Head of Marketing at Amazon Middle East and North Africa, expressed pride in sharing the regional campaign with UAE customers. He emphasized the value customers receive from Amazon Prime, including the launch of Amazon Fresh and Deliveroo benefits, improved delivery speed, and an expanded selection of free delivery items. The campaign aims to raise awareness of these benefits and show how Prime brings members closer to what matters most.

Bruno Barbosa, Senior Creative Director for Saatchi & Saatchi ME, highlighted the challenge of adapting Amazon’s global storytelling standard to the UAE market. The team aimed to craft stories that resonate with the diverse nationalities in the UAE while showcasing the brand’s benefits in a smooth and lighthearted manner.

The regional “It’s on Amazon Prime” campaign is now live across the UAE, offering customers a glimpse into the convenience and delight that come with an Amazon Prime membership. The campaign credits key individuals from Amazon and Saatchi & Saatchi for their contributions to bringing this vision to life creatively.

With its focus on storytelling and customer-centric insights, the “It’s on Amazon Prime” campaign is set to resonate with UAE consumers and showcase the value of an Amazon Prime membership in enhancing their daily lives.