American Private Equity Firm Acquires Leading Iberian Fitness Giant VivaGym

Providence Equity Partners, a Rhode Island-based investment firm, is making waves in the European fitness market with its acquisition of VivaGym Group, a budget-friendly gym operator in Spain and Portugal. With over 100 clubs and 315,000 members, VivaGym has seen significant growth in recent years, expanding its footprint and attracting a loyal customer base.

The deal, set to close before the end of the second quarter, marks a strategic move by Providence Equity Partners to capitalize on the surging fitness industry in Europe. With plans to expand into Italy, Germany, and the U.K., VivaGym is poised for further growth and success under the guidance of its new investors.

Robert Sudo, managing director at Providence Equity Partners, expressed confidence in VivaGym’s potential for growth, citing the gym brand’s solid business model and loyal customer base. VivaGym CEO Juan del Río Nieto also praised the support and guidance provided by Bridges Fund Management, which helped the gym brand navigate the challenges of the COVID-19 pandemic.

The European fitness market has rebounded strongly from the pandemic, setting all-time revenue and membership records. With projections of 100 million gym members by 2030, the market is primed for significant expansion, making VivaGym’s acquisition a strategic move in a thriving industry.