Cathy Schulman, an independent producer, has recently found success with her latest project, “The Idea of You,” which is now streaming on Prime Video and appearing in select theaters. Schulman’s journey to getting this film made was not an easy one, as she had to navigate the challenges of the current Hollywood landscape.
Schulman’s approach to filmmaking involves taking on a significant amount of risk and developing projects internally before presenting them to potential buyers. In the case of “The Idea of You,” having Anne Hathaway attached to the project helped secure a green light from Amazon MGM Studios.
The film, described as a romantic dramedy, explores the story of a single mother who embarks on an unlikely relationship with the lead singer of a boy band. Schulman’s ability to bring Hathaway on board and develop the script to suit her energy was crucial to the project’s success.
Reflecting on her past projects, Schulman also discussed the surprising success of “Crash,” a film that faced challenges in financing and distribution but went on to win multiple Academy Awards.
In a candid interview, Schulman shared her thoughts on the current state of Hollywood, the challenges producers face, and her experience writing and showrunning the Showtime miniseries, “The First Lady.” Despite the industry’s struggles, Schulman remains optimistic about the future of filmmaking and continues to push boundaries with her projects.
Overall, Cathy Schulman’s journey as a producer highlights the perseverance and creativity required to succeed in the ever-evolving world of entertainment.