Anytime Fitness Boosts Revenue Through Personal Training Technology

Andrew Breton, a multi-unit Anytime Fitness franchisee with 13 clubs in Connecticut, is attributing the success of his gyms to advanced technology, specifically the SmartCoaching feature offered by Anytime Fitness. This tech-supported personal training program has become a key driver of revenue, accounting for about 50% of the clubs’ earnings, while also significantly boosting member engagement.

Anytime Fitness, under parent company Self Esteem Brands, has been rapidly expanding and recently partnered with Apple Fitness+ to offer cutting-edge fitness solutions. The SmartCoaching technology, available through the AF app, provides personalized coaching to members anytime, anywhere. By tracking activity and performance, the app uses predictive analytics to create customized health and fitness plans for each individual. Additionally, a body composition scanner monitors progress and adjusts programs as members reach their goals.

Breton emphasizes the impact of personalized coaching on the member experience, especially during challenging times when guidance and support are crucial. The SmartEngagement feature of SmartCoaching has also played a significant role in improving member retention and boosting personal training sales at his gyms. By predicting when members may be considering canceling their memberships, the team can intervene proactively, providing the necessary support to keep members engaged and satisfied.

While technology has streamlined services and improved efficiency, Breton underscores the importance of maintaining a human-centered approach in the fitness industry. By combining innovative technology with personalized interactions, Anytime Fitness sets itself apart from other gym franchises. As Breton looks towards continued growth and expansion, he remains committed to meeting the evolving needs of wellness consumers and providing high-quality fitness facilities to communities.