APO Group, the leading Pan-African communications consultancy, has announced an exciting new content partnership with APA News, a prominent news agency based in Dakar, Senegal. This collaboration aims to expand the reach of African news and stories, particularly in French-speaking countries.
APA News, also known as the African Press Agency, is renowned for providing quality news and information across the African continent. By joining forces with APO Group, the two organizations hope to reach a wider audience and ensure the dissemination of high-quality news content to those seeking to better understand Africa.
Nicolas Pompigne-Mognard, Founder and Chairman of APO Group, expressed his delight at welcoming APA News as their new Media Partner. He emphasized the importance of changing the narrative about Africa and highlighting positive developments on the continent.
Abdou Cissé, Editorial Coordinator of APA News, highlighted how this partnership will expand the horizons of their readers by offering access to a wider range of high-quality news from various sources across Africa.
In addition to being featured on the APA News website, content distributed by APO Group will also be showcased on more than 300 African news websites and international platforms such as Bloomberg Terminal, Thomson Reuters Eikon, Lexis Nexis, and Factiva.
This collaboration between APO Group and APA News underscores their shared vision of promoting African news and stories to a global audience. It represents a significant step towards amplifying the voices and perspectives of the African continent.