Apple Introduces Business-Focused Products in Stores Worldwide

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Apple Launches “Made for Business” Series to Support Small Businesses

Apple has announced a new initiative called “Made for Business” as part of its Today at Apple series, aimed at providing small business owners and entrepreneurs with free resources to help them grow and succeed. The program will showcase how Apple products and services, such as iPhone, iPad, and Mac, along with tools like Apple Business Connect and Tap to Pay on iPhone, can be used to build businesses, reach customers, and drive success.

Deirdre O’Brien, Apple’s senior vice president of Retail, emphasized the company’s commitment to supporting small businesses, stating, “At Apple, we know small businesses are the backbone of local communities, which is why we are constantly innovating to help at every stage of their growth.”

The “Made for Business” programming will kick off during National Small Business Week in the U.S. with sessions in major cities like Chicago, Miami, New York, San Francisco, and Washington, D.C. These sessions will be led by small business owners who will share their stories of how Apple products have powered their success.

One of the featured businesses is Mozzeria, a Deaf-owned pizzeria in Washington, D.C., which will demonstrate how they leverage Apple’s accessibility features to enhance their customer experience and break down communication barriers.

Apple also offers resources for businesses, including dedicated teams of Business Pros and Business Experts in Apple Store locations to provide personalized support and solutions. Additionally, tools like Apple Business Connect, Apple Business Essentials, and Tap to Pay on iPhone are available to help businesses manage their operations and accept payments securely.

Overall, Apple’s “Made for Business” series aims to empower small businesses with the technology and tools they need to thrive in today’s fast-paced world. Businesses can take advantage of these resources year-round through Today at Apple sessions and group reservations to explore new skills and products for their teams.

Team@GQN.