Apple purchases Datakalab, a Paris-based AI startup specializing in on-device processing.

Apple continues to make strides in the world of artificial intelligence with its recent acquisition of Datakalab, a startup specializing in algorithm compression and embedded AI systems. The purchase, finalized on December 17, 2023, marks another step in Apple’s mission to bring on-device AI technology to its devices.

Founded in 2016 by Xavier and Lucas Fischer, Datakalab focuses on developing low-power, high-efficiency deep-learning algorithms that can operate on a device without the need for cloud-based systems. This aligns with Apple’s commitment to user privacy and data security by processing as much data as possible on-device.

Datakalab has been involved in notable projects, including collaborations with Disney and the French government. One project involved using facial recognition and visual data to provide real-time analysis of audience reactions at film screenings.

Apple’s move to acquire Datakalab comes as part of its larger strategy to enhance its AI capabilities, with plans to debut new features alongside the release of iOS 18. The company is also reportedly working on developing its large language model (LLM) to run on-device for improved speed and privacy.

While Apple’s on-device AI tools may have limitations compared to cloud-based rivals, the company is exploring partnerships with Google and OpenAI to enhance its capabilities. CEO Tim Cook has promised groundbreaking advancements in AI this year, with a focus on features that can operate without an internet connection.

Apple’s marketing strategy for its AI technology will emphasize how it can benefit users in their daily lives. More details on Apple’s AI features for iOS 18 are expected to be revealed at the Worldwide Developers Conference (WWDC24) in June.