Apple has made a significant move in the world of artificial intelligence (AI) by acquiring the Paris-based startup Datakalab. This acquisition is expected to revolutionize the way AI is integrated into Apple’s devices, particularly the upcoming iPhone 16 models set to launch in September.
Datakalab specializes in algorithm compression and embedded AI systems, making them a perfect fit for Apple’s vision of on-device AI tools. The startup’s expertise in compressing neural networks to work effectively on portable devices like smartphones and tablets caught the tech giant’s attention.
Before being acquired by Apple, Datakalab had already made a name for itself with high-profile projects, including collaborations with the French government and Disney. Their technology focused on analyzing human emotions through facial recognition and visual data, allowing for real-time monitoring of audience reactions during cinema screenings.
The acquisition of Datakalab aligns with Apple’s commitment to user privacy, data security, and reliable performance. By processing data locally on devices, Apple can minimize the risk of data breaches and ensure faster processing times.
According to reports, Apple is rumored to showcase these new AI features with the introduction of its iOS 18 operating system, which is expected to be unveiled at the annual developer conference, WWDC 2024, starting June 10. This move signifies Apple’s broader strategy to bring more sophisticated AI technology to its devices, setting the stage for a new era of innovation in the tech industry.