Apple should prioritize creating practical AI applications over flashy ones

Apple is gearing up to unveil its new AI features at the upcoming Worldwide Developers Conference, as it aims to catch up with its competitors in the AI race. With Google and Microsoft already showcasing their generative AI capabilities, all eyes are now on Apple to see what it has in store.

The Cupertino-based company is under pressure to impress fans and shareholders with its AI offerings. Apple’s AI features are expected to focus on improving the user experience by running some features locally on-device, rather than relying on the cloud for answers. This could include offline transcriptions in apps like Voice Memo and Notes.

Privacy is also a key focus for Apple, with reports suggesting that AI features will be opt-in for select devices. The company is cautious about user backlash and wants to ensure that its AI features do not compromise user privacy.

One of the most anticipated changes is the revamp of Siri to better understand user queries and deliver more accurate results. Apple may also introduce an AI assistant to help users create complex Siri shortcuts for multistep tasks.

Rumors suggest that Apple may announce a deal with OpenAI to power its AI features, but the company is wary of the potential pitfalls of relying too heavily on large language models for content generation. With the AI landscape constantly evolving, Apple is taking a cautious approach to ensure that its AI features are reliable and privacy-focused.