Match Group’s Archer App for Gay Men Sees Impressive Growth in First Year
It has been nearly a year since Match Group introduced Archer, its first app catering to gay, bi, and queer men. Since its launch in New York last June, Archer has garnered over 685,000 downloads, as reported by market intelligence firm Sensor Tower. The app completed its U.S. rollout in October, marking a significant milestone for the online dating giant.
In a time when Match and other online dating companies are experiencing a decline in user numbers, Archer’s growth is a bright spot. Match’s recent earnings report showed a decrease in paying users on Tinder, its flagship app and a leading platform in the dating market.
Despite its impressive download numbers, Archer still has ground to cover to catch up with competitors like Grindr, which amassed over 10 million downloads in the past year alone. Another rival, Scruff, boasts more than 17 million mobile app installs to date.
Archer sets itself apart from its competitors by focusing on creating a safe and inclusive space for users. The app incorporates various safety measures, such as AI-powered chat features to blur potential nudity and selfie verification to prevent fake profiles.
Michael Kaye, Director of Brand Marketing and Communications at Archer, emphasized the app’s commitment to combating toxic behaviors often seen on gay dating platforms. By requiring users to verify their selfies, Archer aims to foster a more respectful and positive environment for its community.
In addition to its safety features, Archer offers unique social elements like interest tags and Emoji Reactions to enhance user interactions. The app’s upcoming plans include new features to further engage users, such as community-building tools and potential AI integrations.
With Match Group’s increased investment in AI technology, Archer is poised to continue its upward trajectory and provide a premium dating experience for its growing user base. Stay tuned for exciting updates from Archer as it evolves to meet the needs of its diverse community.