Asian Artists Breaking Barriers in American Music Industry

The U.S. music industry has seen a surge in diversity and representation in recent years, with artists from various genres like K-pop, reggaeton, and Afrobeats making their mark. One key player in this global music scene is Sean Miyashiro, the founder and CEO of 88rising, a platform and record label for Asian American and Asian artists.

Founded in 2015, 88rising has evolved from a management company to a prominent media brand, representing artists such as Atarashii Gakko!, Rich Brian, Joji, and Niki. These international pop stars have not only left a lasting impact but have also significantly influenced the American music landscape.

Miyashiro and 88rising have expanded into film and live events, focusing on promoting Asian artists in mainstream culture. Their annual Clouds Festival, also known as “Head In The Clouds,” is a two-day event held in Queens, New York, celebrating Asian and Asian American talent in genres like hip-hop, J-pop, and electronic dance.

The festival aims to elevate emerging artists and showcase their talent on a global stage. Artists like Rich Brian and Warren Hue, Indonesian rappers signed by 88rising, are making waves in the American hip-hop scene, breaking stereotypes and barriers in the music industry.

88rising’s success has inspired other culturally specific record labels to emerge, creating a global crossover in the music industry. Miyashiro’s vision and dedication to promoting diverse voices in music have set a new standard for inclusivity and representation in the industry, inspiring creatives worldwide to follow in their footsteps.