Automakers Utilize Sports Programming in Latest Highly-Viewed TV Ads

Automakers Find Success in News Programming for TV Advertisements

As the NBA and NHL playoffs capture the attention of sports fans, automakers are strategically investing in advertising during games. However, a recent report from iSpot.tv reveals that news programming is also proving to be a cost-efficient channel for reaching large audiences.

Leading the pack for the second week in a row is Ram Trucks, with their ad “The Calling” garnering an impressive 193.6 million national TV ad impressions from May 6-12. Interestingly, Ram Trucks utilized a combination of sports and news programming to reach their audience, with NBA games generating 11 million impressions and shows like “Special Report With Bret Baier” contributing 7.3 million impressions.

Dodge took a different approach by focusing heavily on news programming with their ad “Inner Child Intervention,” which accumulated 161.4 million national TV ad impressions. A significant portion of these impressions came from airings on Fox News and MSNBC. Despite having a lower estimated outlay compared to Ram Trucks, Dodge’s ad still ranked second on the week’s chart, showcasing the effectiveness of news-related placements.

Other automakers like Genesis, Infiniti, and Lexus also found success with their TV ads during news programming, demonstrating that a diverse advertising strategy can lead to wide reach and engagement. With viewers reporting positive emotions like curiosity and persuasion after viewing these ads, it’s clear that news programming is a valuable platform for automakers to connect with their target audience.