Mattel has unveiled its latest line of Barbie dolls, paying tribute to female sports stars and highlighting the impact of sports on self-confidence and empowerment. Tennis icon Venus Williams, along with Manchester City striker Mary Fowler and seven other athletes, have been immortalized in doll form.
The new Barbie dolls also include gymnasts Rebeca Andrade and Alexa Moreno, Canadian footballer Christine Sinclair, French boxer Estelle Mossely, Italian swimmer Federica Pellegrini, Spanish paratriathlete Susana Rodriguez, and Polish sprinter Ewa Swoboda.
Williams, a four-time Olympic gold medalist and Wimbledon champion, expressed her excitement about being represented by Barbie, emphasizing her commitment to breaking barriers and staying true to herself. Each doll is intricately designed to reflect the athlete’s sport and personality.
This release follows previous Barbie collaborations with notable figures like Queen Camilla, Kylie Minogue, and Helen Mirren. In 2023, Mattel introduced the first Barbie doll with Down’s syndrome, showcasing the brand’s dedication to diversity and inclusivity.
Mary Fowler, known for her prowess on the football field, shared how sports have shaped her identity and encouraged aspiring athletes to embrace challenges and learn from mistakes. The Barbie dolls serve as a celebration of female athleticism and a reminder of the positive impact sports can have on individuals.
As Mattel continues to expand its range of diverse and inspiring dolls, the latest collection honoring female sports stars is a testament to the enduring influence of athleticism and empowerment on future generations.