Jamaica’s Tourism Minister, Edmund Bartlett, captivated an international audience at the Caribbean Hotel and Tourism Association Caribbean Travel Marketplace with his insights on the state of tourism in Jamaica. During a press conference in Montego Bay, Bartlett emphasized the vital role of the Jamaican people in the tourism sector and outlined the government’s efforts to support and empower them.
Bartlett highlighted initiatives such as linking small farmers with the tourism industry, upskilling and certifying thousands of tourism workers, and providing retirement benefits and housing for industry employees. The Tourism Innovation Incubator and Tourism Linkages Network events were also praised for fostering entrepreneurship and marketing opportunities for local businesses.
The minister underscored the importance of resilience in the face of challenges like the COVID-19 pandemic, citing the establishment of the Global Tourism Resilient Centre to assist destinations worldwide in crisis management. Bartlett also shared the success of the Jamaica Centre for Tourism Innovation, with over 3,000 candidates achieving certification in the past year.
Furthermore, Bartlett emphasized the significance of showcasing Jamaica’s cultural heritage through initiatives like the Falmouth Artisan Village, which aims to attract visitors and promote local artisans on a global scale. He expressed optimism for the future of Jamaican tourism, noting the confidence of investors in the island’s growth potential.
As Bartlett concluded his address, he reiterated the symbiotic relationship between tourism success and national prosperity, emphasizing the benefits for Jamaican workers, entrepreneurs, and the economy as a whole. With a focus on sustainability, innovation, and inclusivity, Jamaica’s tourism sector is poised for continued growth and success in the years ahead.