Baton Rouge Creative Agency ThreeSixtyEight Makes History with B Corp Certification
In a groundbreaking achievement, Baton Rouge-based creative agency ThreeSixtyEight has become the first company in the city to earn B Corp Certification. This prestigious designation is awarded to for-profit businesses that demonstrate a commitment to making a positive impact on society and the environment.
To achieve B Corp status, ThreeSixtyEight underwent a rigorous two-year certification process, which included amending the company’s operating agreement to prioritize people and the planet on par with profit. Adrian Owen Jones, the company’s chief growth officer, spearheaded the effort to earn the certification.
The journey to B Corp Certification began with the merger of Big Fish Presentations and Hatchit, which led to the formation of ThreeSixtyEight. The company’s name, inspired by the distance between the two merged entities in their former office building, symbolizes unity and collaboration.
CEO Kenny Nguyen has long been dedicated to making a positive impact in the community. Through initiatives like Assembly Required, a speaker series aimed at bringing diverse groups together, and leading the Better in BTR campaign to showcase Baton Rouge as a desirable location for young professionals, ThreeSixtyEight has been at the forefront of driving positive change.
The B Corp Certification has not only enhanced ThreeSixtyEight’s reputation but has also attracted interest from clients who value working with socially responsible businesses. The certification has positioned ThreeSixtyEight as a leader in the industry and has opened doors to new opportunities for collaboration with like-minded organizations.
Overall, ThreeSixtyEight’s journey to B Corp Certification exemplifies its commitment to creating a better future for Baton Rouge and beyond. By prioritizing purpose alongside profit, the agency is setting a new standard for businesses in the region and inspiring others to follow suit.
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