The Better Business Bureau (BBB) has been a trusted resource for consumers for over 100 years, providing information on businesses, brands, and charities. With millions of people relying on BBB Business Profiles and Charity Reports each year, the organization plays a crucial role in helping consumers make informed decisions.
According to BBB research, over 80% of consumers prefer to do business with BBB Accredited Businesses, especially those with an A+ rating. The BBB rating reflects how a business interacts with its customers and is based on information gathered by the BBB, including customer complaints.
BBB maintains Business Profiles on over 5.4 million companies, assigning a letter grade based on the business’s responsiveness to customers and other factors like transparency and advertising practices. Accredited Businesses must meet certain standards to qualify for accreditation and maintain their status.
In addition to resolving disputes, BBBs also work to promote a trustworthy marketplace by investigating fraud, providing consumer information, and alerting the public to potential scams. While BBB does not have legal authority, it collaborates with law enforcement agencies to combat fraud and protect consumers.
Consumers can file complaints, leave reviews, and report scams through the BBB website. By staying informed and utilizing BBB resources, consumers can make smarter purchasing decisions and avoid falling victim to scams.