The Middle East’s Asset Management Sector Embraces AI to Drive Growth
The Middle East region’s assets under management (AuM) have experienced a significant surge, reaching $2.3 trillion in 2023, according to a recent report by Boston Consulting Group (BCG). This 13% year-on-year increase highlights the pivotal role that the asset management sector plays in the global financial landscape.
The report, titled “Artificial Intelligence (AI) and the Next Wave of Transformation,” surveyed asset managers overseeing a combined total of over $15 trillion in assets. It underscores the industry’s consensus on the importance of transitioning towards AI-driven management practices to stay competitive and innovative.
Lukasz Rey, Managing Director and Partner and Middle East Head of Financial Institutions at BCG, emphasized the impact of generative AI advancements on various industries. He stated that embracing AI is no longer optional but essential for asset managers to navigate the sector’s evolving challenges and maintain their competitiveness.
The report also highlighted the efforts made by Middle Eastern countries to position themselves as leaders in AI readiness. However, it noted that there is still room for improvement in recognizing the potential benefits of early adoption and innovation in the region.
By integrating AI into their economic frameworks, Middle Eastern countries can drive significant workflow transformations and enhance the synergy between AI-driven solutions and human creativity. This approach can lead to improved efficiency, personalized client experiences, and the exploration of new opportunities for asset management firms in the region.
BCG emphasized that asset management firms that effectively incorporate AI technologies into their operations can enhance efficiency, personalize client experiences, and capitalize on new opportunities. By doing so, these firms can contribute to the Middle East’s growing reputation as a hub for AI innovation and implementation.
The report outlined three key themes that should be prioritized by industry leaders to thrive in the evolving landscape: productivity, personalization, and private markets. These areas, accelerated by AI and Generative Artificial Intelligence (GenAI), are crucial for asset managers to enhance operations, develop tailored products, improve customer experiences, and adapt to changing allocation and risk management strategies.
BCG stressed the importance of investing in AI as the technology continues to evolve rapidly. Asset managers must act now to avoid falling behind and ensure they are well-positioned to drive growth and innovation in the sector.
In conclusion, the Middle East’s asset management sector is embracing AI as a key driver of growth and innovation. By leveraging AI technologies effectively, asset managers can enhance their operations, personalize client experiences, and capitalize on new opportunities, ultimately contributing to the region’s status as a leader in AI innovation and implementation.