Biden gains early advertising advantage while Trump focuses on legal expenses

In the race for the White House, Joe Biden is dominating the airwaves with a significant edge over Donald Trump in ad spending. According to AdImpact data, Biden’s campaign and other Democratic advertisers have spent $27.2 million on advertising for the presidential race, while the Trump campaign and GOP advertisers have only spent about $9.3 million in the same period.

Biden’s ad spending has been particularly focused on key battleground states such as Michigan, Pennsylvania, Arizona, Wisconsin, and Georgia. The campaign has used its airtime to highlight the administration’s first-term record and criticize Trump on issues like the cost of living and abortion rights.

On the other hand, pro-Trump super PAC, MAGA Inc., has ramped up its advertising efforts, spending over $1 million in Pennsylvania to coincide with Biden’s recent campaign swing through the state. The ads have focused on immigration and crime, key points of emphasis in Trump’s campaign messaging.

Despite Trump benefiting from outside groups running anti-Biden campaigns, he has been significantly outspent on the airwaves by Biden since becoming the presumptive nominee. Trump’s legal expenses, including his ongoing hush money trial in New York, have further strained his campaign funds.

With Biden’s fundraising edge enabling his advertising advantage, the latest polls show a tight race between the two candidates. Both Biden and Trump are tied at an average of 47% support among the potential electorate. As the election heats up, the battle for airtime and advertising dominance will continue to play a crucial role in shaping the outcome of the 2024 presidential race.