In a surprising turn of events, Tim Hortons, the iconic Canadian fast-food chain, is set to make its debut in the world of theatre with a musical production titled “The Last Timbit.” The musical, based on a 2010 snowstorm that stranded drivers at a Tim Hortons location, will be staged at the Elgin Theatre in Toronto this June. The production, a brainchild of marketing firm Gut, aims to showcase the relationship between Tim Hortons and its customers in a unique and heartwarming way.
The unexpected venture into theatre has brought together a talented team of Canadian artists, including playwright Nick Green and composers Anika and Britta Johnson. The cast features renowned performers from the Stratford and Shaw festivals, as well as Broadway stars, adding a touch of prestige to the production.
Despite the unconventional nature of the project, Tim Hortons is fully committed to bringing “The Last Timbit” to life. The musical promises to blend humour and heart, with a storyline centered around a mother and daughter impacted by the snowstorm. While details about the plot and music remain under wraps, anticipation is high for this innovative collaboration between a fast-food giant and the world of theatre.
As arts organizations face challenges in securing corporate funding, Tim Hortons’ foray into theatre represents a significant investment in the arts. The production is expected to premiere in front of franchisees before opening to the public, offering a unique experience for theatre enthusiasts and Tim Hortons fans alike. With merchandise and Tims favourites available at the concession stand, “The Last Timbit” is poised to be a memorable and entertaining theatrical experience.