Blackburn and Hickenlooper Introduce the American Music Tourism Act

U.S. Senators Marsha Blackburn (R-Tenn.) and John Hickenlooper (D-Colo.) have joined forces to introduce a groundbreaking bill aimed at supporting music tourism across the nation. The American Music Tourism Act of 2024, a proposed amendment to the Visit America Act of 2022, seeks to revitalize the music tourism industry in the wake of the pandemic.

This legislation mandates the assistant secretary of commerce for travel and tourism to identify key locations and events in the United States that are significant to music tourism. The goal is to promote domestic travel and tourism to these sites and events, ultimately boosting the economy and cultural heritage of the country.

Sen. Blackburn emphasized the positive impact of music tourism on Tennessee’s economy and culture, citing iconic landmarks like Graceland, the Grand Ole Opry, and Dollywood. The bipartisan bill defines music tourism as traveling to visit music-related attractions, including museums, venues, and festivals, highlighting the economic benefits of events like Bonnaroo and Stagecoach.

Sen. Hickenlooper echoed the sentiment, emphasizing the importance of music venues in preserving cultural heritage and attracting visitors. The legislation has garnered support from various industry stakeholders, including the Recording Academy, Live Nation Entertainment, and the National Independent Venues Association.

If passed, the American Music Tourism Act will showcase and promote music tourism in the U.S., recognizing its role as a driver of economic development and cultural enrichment. The bill underscores the significance of music in American society and aims to ensure its continued growth and prosperity in the years to come.