BODYARMOR Becomes the Official Sports Drink of the NHL and NHLPA

BODYARMOR Sports Drink Announces Multi-Year Partnership with NHL and NHLPA

BODYARMOR Sports Drink has just unveiled an exciting new partnership with the National Hockey League (NHL) and National Hockey League Players’ Association (NHLPA). This multi-year North American partnership will see BODYARMOR become the official sports drink partner of both organizations, marking a significant milestone for the brand.

The announcement comes just in time for the start of the 2024 Stanley Cup Playoffs, with BODYARMOR set to make its debut across the league on Saturday, April 20. As part of the agreement, BODYARMOR will provide hydration to NHL players with its sports drink on benches during games and practices, as well as in locker rooms and training facilities.

“We are thrilled to welcome BODYARMOR as our Official Sports Drink partner,” said Kyle McMann, NHL Senior Vice President of Global Business Development. “BODYARMOR is a leader in sports hydration, and we are excited to work together to engage our passionate fans and promote NHL prospects.”

The partnership will also feature exclusive custom content and media integrations with top NHL players, including Connor McDavid, the 2023 Hart Memorial Trophy winner. McDavid expressed his excitement about joining the BODYARMOR team and the brand’s commitment to providing superior hydration to athletes.

In addition to supporting NHL players, BODYARMOR will extend its presence to the youth level through initiatives like NHL STREET and the Under-18 IIHF youth tournament. The brand will also launch ‘ICE ON US,’ offering free entry to select ice hockey rinks for fans to play on June 8.

BODYARMOR has been disrupting the sports drink category for over a decade, offering premium hydration products with natural ingredients. This partnership with the NHL and NHLPA is a testament to the brand’s commitment to innovation and growth in the world of sports hydration.

Overall, this partnership represents a significant milestone for BODYARMOR and highlights the brand’s dedication to providing top-quality hydration to athletes at all levels. With exciting initiatives and collaborations on the horizon, fans can look forward to seeing BODYARMOR make a splash in the world of hockey.