Two British Indian women, Radhika Howarth and Seema Anand, are set to showcase their business acumen on the new real-world series ‘Double the Money’ on Channel 4. The show challenges contestants to double their seed money within hours or face elimination.
Both in their 60s, Howarth and Anand are excited to represent Indian women on an international platform and break stereotypes. They have been working on smart strategies and bold hustles to turn their initial sum into a substantial fortune.
The duo has incorporated their Indian roots into their themes, showcasing diverse cuisine, storytelling, and Bollywood. They believe that age and background should not limit one’s capabilities and are determined to prove that with resilience and determination.
The show, hosted by Sue Perkins, takes contestants out of the traditional TV studio and immerses them in the real world, testing their money-making ideas and relationships. As the competition progresses, the cash target increases, and the pressure mounts.
With the final duo standing a chance to win a large cash prize, the stakes are high, and the contestants must get creative to stay in the game. The show promises to be an exciting and unique take on the traditional game show format, pushing contestants to think outside the box to secure their spot in the competition.