British Indian friends, Radhika Howarth and Seema Anand, are set to showcase their business acumen and cultural roots in a new real-world series called ‘Double the Money’ on Channel 4. The show challenges contestants to double their seed money within hours or face elimination.
The duo, both in their 60s, are excited to represent Indian women on an international platform and break stereotypes. They have formed strong bonds with fellow contestants and are determined to showcase their resilience and determination.
With complete freedom on how to spend their starting pot, contestants must come up with smart strategies and bold hustles to turn their initial sum into a substantial fortune. Howarth and Anand have chosen to stay true to their Indian roots by showcasing diverse cuisine, storytelling, and Bollywood.
The show, hosted by Sue Perkins, takes the competition out of the traditional TV studio and immerses contestants in the real world. As the competition progresses, the cash target increases, and the pressure mounts as the clock counts down.
The friends, who have collaborated on projects in the past, are well out of their comfort zones in the world of business. The show promises to test the couples’ money-making ideas and relationships in challenging economic times.
With the final prize pot at stake, viewers can expect to see creative ways of making money and the true spirit of friendship and competition unfold on screen. Don’t miss out on this exciting new series that promises to be a thrilling ride for contestants and viewers alike.