KRAFTON India and ZeptoLab have made a significant splash in the Indian mobile gaming market with the official launch of Bullet Echo India. The game, tailored specifically for Indian gamers, has quickly climbed the ranks on both the Google Play Store and the App Store, garnering over 500 thousand downloads and impressive ratings.
Bullet Echo India stands out as a multiplayer PvP tactical top-down shooter, blending traditional battle royale elements with fast-paced, team-based strategies. The game incorporates Indian culture with unique character skins like Maharani Sparkle and Dancer Mirage, as well as a special crossover with BGMI for the hero Stalker.
Anuj Sahani, Head of KRAFTON Incubator Program and Advisor for India Publishing Department, emphasized the game’s appeal to Indian gamers seeking casual multiplayer shooting experiences with short play sessions. The positive reception from players and industry experts alike underscores KRAFTON’s commitment to understanding and catering to the preferences of the Indian gaming community.
Gaming influencers like Animesh “Thug” Agarwal have also joined the promotional efforts, further boosting the game’s visibility and community engagement. The collaboration between KRAFTON and S8UL for Bullet Echo India reflects a shared goal of enhancing the gaming experience and delivering innovative entertainment to players across the country.
With a focus on strategic localization and cultural customization, KRAFTON’s launch of Bullet Echo India signals a promising start in the competitive mobile gaming landscape. The game’s immediate success and enthusiastic response from players indicate a bright future for KRAFTON’s expansion in the Indian market.