CAJ News Africa: Keeping Up with Technology

The Kenya Private Sector Alliance (KEPSA) and Safaricom have joined forces to empower small and medium enterprises in Kenya. This partnership aims to provide support and resources to help these businesses thrive in the digital age.

According to a statement from the Kenya Bureau, the collaboration between KEPSA and Safaricom will focus on providing training, mentorship, and access to technology solutions for SMEs. This initiative comes at a crucial time when many businesses are struggling to adapt to the rapidly changing digital landscape.

Bernard Muteti, a representative from KEPSA, expressed optimism about the partnership, stating that it will help SMEs leverage technology to improve their operations and reach new customers. He emphasized the importance of digital skills and innovation in driving economic growth and job creation in Kenya.

Safaricom, a leading telecommunications company in Kenya, has a long history of supporting SMEs through various initiatives. The company’s commitment to empowering businesses aligns with KEPSA’s mission to promote a conducive business environment in the country.

This partnership between KEPSA and Safaricom is expected to have a significant impact on the growth and sustainability of SMEs in Kenya. By providing access to technology and training, businesses will be better equipped to navigate the challenges of the digital economy and seize new opportunities for growth.