California Takes Steps to Address AI Bias and Deepfake Technology

California lawmakers are taking a proactive approach to regulating artificial intelligence (AI) technologies to protect the public and prevent potential harm. With the state being home to many of the world’s biggest AI companies, the proposed regulations could set a precedent for the rest of the country.

One of the key focuses of the proposed measures is to address algorithmic discrimination and build public trust in AI systems. Companies using AI tools would be required to participate in decisions that determine outcomes and inform individuals affected by AI usage. Additionally, AI developers would need to conduct internal assessments of their models for bias, with the state attorney general having the authority to investigate discriminatory practices and impose fines.

Another important aspect of the proposed regulations is the protection of jobs and likeness. Performers would have the right to back out of contracts if vague language could allow studios to use AI to digitally clone their voices and likeness without consent. Penalties may also be imposed for digitally cloning deceased individuals without the consent of their estate.

Furthermore, the regulations aim to address the risks posed by powerful generative AI systems, requiring guardrails and a “kill switch” for models that could potentially cause significant harm. The creation of a new state agency to oversee developers and provide best practices is also being considered.

Additionally, there are bipartisan efforts to ban deepfakes involving politics or pornography, with a focus on prosecuting those who use AI tools to create harmful content. These measures aim to protect individuals and uphold the integrity of elections and public discourse.

Overall, California’s proposed AI regulations demonstrate a commitment to balancing innovation with public safety and ethical considerations in the rapidly evolving field of artificial intelligence.