Can a $40,000 Equinox Membership Actually Extend Your Lifespan?

Equinox, the high-end gym chain, has launched a new longevity program called Optimize with a hefty price tag of $40,000 per year. This program promises to unlock the peaks of human potential through personalized nutrition, sleep, and fitness coaching based on members’ unique biodata.

Partnering with lab test startup Function Health, Optimize offers a panel of blood tests, an Equinox membership, and an Oura smart ring. However, the bulk of the cost comes from 16 hours a month of one-on-one coaching, including personal training sessions, meetings with a sleep coach and nutritionist, and a monthly massage.

While the program aims to help people live 100 healthy years, experts are skeptical about its effectiveness. Dr. Nir Barzilai, director of the Institute for Aging Research, acknowledges the importance of exercise, diet, and sleep for longevity but questions whether the program is cost-effective.

The program’s blood tests are also under scrutiny, with experts noting that the quality of interpretation is crucial for generating value. Function Health contracts with doctors to review the results, which are then shared with Equinox coaches to tailor recommendations for members.

Despite the steep price tag, some individuals may find the white-glove service worth it in their pursuit of a healthier, longer life. Others, however, may opt for a more traditional approach, such as investing in a pair of running shoes. The debate continues on whether programs like Optimize can truly deliver on their promise of longevity and self-optimization.