Canon India has introduced a groundbreaking platform called “NorthStar,” designed to assist customers in setting up studio operations with ease. This one-stop solution offers advisory services, equipment, and associated services to cater to the increasing demand in sectors such as production studios, broadcasting, OTT, podcasting studios, educational institutions, virtual production environments, YouTube channels, VR shoots, and CGI shoots.
The platform, Canon NorthStar, aims to provide direction to aspiring studio owners by offering solutions across content creation, post-production, light and audio solutions, color grading, storage solutions, and more. This initiative consolidates all these services under one roof, making it convenient for customers to access everything they need for their studio setup.
Manabu Yamazaki, President and CEO of Canon India, expressed the company’s commitment to driving innovation and empowering customers in the evolving imaging industry. He highlighted the importance of adapting to emerging trends like digital streaming platforms, 4K and 8K resolution, VR, and AR. With Canon NorthStar, Canon India is taking a significant step towards establishing an end-to-end imaging ecosystem that brings together leading brands and industry experts to propel industry growth.
The launch of Canon NorthStar comes at a time when the demand for studio operations is on the rise, especially in the wake of the COVID-19 pandemic. By providing a comprehensive solution for setting up studios, Canon India is poised to revolutionize the production setup process in the digital age.